TITLE

Nestle takes Sensations from stove-top to oven

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Nestle USA Inc.'s launch of all-in-one frozen meals line called Stouffer's Skillet Sensations. The new line includes five varieties of traditional oven-baked meals for two. The product launch is supported by a $35 million advertising campaign. The campaign is being handled by Messner Vetere Berger NcNamee Schmetterer/Euro RSCG.
ACCESSION #
2982473

 

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