MindShare moves signal strong focus on media planning

Linnett, Richard
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p4
Trade Publication
The article reports that MindShare USA, the unbundled media operation combining the media departments of WPP Group PLC agencies J. Walter Thompson USA Inc. and Ogilvy and Mather Ltd., is coming together in time for the network upfront season. MindShare chairman Irwin Gotlieb has formalized the unit's management structure.


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