TITLE

MindShare moves signal strong focus on media planning

AUTHOR(S)
Linnett, Richard
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that MindShare USA, the unbundled media operation combining the media departments of WPP Group PLC agencies J. Walter Thompson USA Inc. and Ogilvy and Mather Ltd., is coming together in time for the network upfront season. MindShare chairman Irwin Gotlieb has formalized the unit's management structure.
ACCESSION #
2982472

 

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