TITLE

Monopoly ruling won't destroy Microsoft's image, experts say

AUTHOR(S)
Elkin, Tobi
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that ruling that U.S.-based Microsoft Corp. violated antitrust laws will tarnish the brand in the short term but will not do serious long-term damage even if the company is broken up. Brand experts believe that Microsoft ca withstand seemingly endless storm of negative publicity and probable disciplinary measures..
ACCESSION #
2982471

 

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