Sony's $20 mil direct push offers digital imaging info

Beeler, Amanda
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p3
Trade Publication
The article reports on the direct marketing campaign for Sony Electronics' digital imaging products in the U.S. The campaign in geared toward generating awareness not only in the product category buy in Sony. It includes two 60-second commercials, direct response print ads and acquisition direct mail pieces.


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