TITLE

Global Kleenex effort breaks K-C boundaries

AUTHOR(S)
Neff, Jack
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on global advertising campaign designed by J. Walter Thompson Co. for the Kleenex tissue paper brand made by U.S.-based Kimberly-Clark Corp. The campaign estimated to be worth $80 million includes Atlantic television and print branding. It uses the tag line "Thank goodness for Kleenex."
ACCESSION #
2982466

 

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