Global Kleenex effort breaks K-C boundaries

Neff, Jack
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p3
Trade Publication
The article reports on global advertising campaign designed by J. Walter Thompson Co. for the Kleenex tissue paper brand made by U.S.-based Kimberly-Clark Corp. The campaign estimated to be worth $80 million includes Atlantic television and print branding. It uses the tag line "Thank goodness for Kleenex."


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