TITLE

Dot-com doubt

AUTHOR(S)
Gilbert, Jennifer; Beeler, Amanda; Cardona, Mercedes M.; Cuneo, Alice Z.; Elkin, Tobi; Goetzl, David; Linnett, Richard; Riedman, Patricia
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
he article discusses the long-expected shake-down among Internet companies in the U.S. and its effect on their advertising spending. Analysts are in doubt whether certain Internet companies can stay in business. Some companies are planning to cut advertising spending, especially those companies cited for bankruptcy in Barron's March 20, 2000 report.
ACCESSION #
2982462

 

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