Dot-com doubt

Gilbert, Jennifer; Beeler, Amanda; Cardona, Mercedes M.; Cuneo, Alice Z.; Elkin, Tobi; Goetzl, David; Linnett, Richard; Riedman, Patricia
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p1
Trade Publication
he article discusses the long-expected shake-down among Internet companies in the U.S. and its effect on their advertising spending. Analysts are in doubt whether certain Internet companies can stay in business. Some companies are planning to cut advertising spending, especially those companies cited for bankruptcy in Barron's March 20, 2000 report.


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