American Girl And Other Pleasant Company Properties Head To Europe

April 2000
Book Publishing Report;04/03/2000, Vol. 25 Issue 14, p5
Trade Publication
Reports that Pleasant Co. Publications is going international with its American Girl brand. Use of the 2000 Bologna Children's Book Fair to promote its book products in foreign markets; Target markets; Business opportunities from foreign markets.


Related Articles

  • Fall book fairs attract readers and authors. Tessitore, John // Christian Science Monitor;9/29/97, Vol. 89 Issue 213, p14 

    Looks at book fairs in the United States in 1997. Examples of fairs available; Why the fairs are held; The discount books available at fairs; Attendance numbers for fairs; The high cost of putting on a book fair; Benefits for publishers and booksellers; How book fairs fit into marketing strategies.

  • Write into the midst of things. Goldsborough, Robert // Advertising Age;6/19/1995, Vol. 66 Issue 25, p20 

    Reports on the 1995 American Booksellers Association Convention & Trade Exhibit at the McCormick Place in Chicago, Illinois. Activities and competition among book industry participants; Promotion campaigns launched by booth owners; Remarks from representatives of book companies.

  • Design titles.  // Architectural Digest;Sep96, Vol. 53 Issue 9, p30 

    Focuses on the International League of Antiquarian Booksellers Book Fair held September, 1996 in San Francisco. Examples of books of interest to designers displayed at the exhibition, such as books by Frank Lloyd Wright; Other volumes of interest; Address for more information.

  • Solid NYC Art Book Fair Despite Early BookExpo, Heavy Rain. Reid, Calvin // Publishers Weekly;6/14/1999, Vol. 246 Issue 24, p16 

    States that publishers, buyers and retailers have flocked the second annual Art Book Fair on May 23 to 24, 1999 held in New York, New York. Success of the event despite rains and the early schedule for BookExpo; Comments from exhibitors.

  • Harvard Square Book Festival Celebrates Its 5th Year. Rosen, Judith // Publishers Weekly;6/14/1999, Vol. 246 Issue 24, p19 

    Reports on the Fifth Annual Harvard Square Book Festival of the Booksellers of Harvard Square, an association of bookstores, held on May 11 to 16, 1999. Recipients of the proceeds from the event; Appearance of writer, Salman Rushdie at the event.

  • PNBA Returns Triumphantly. Roether, Barbara // Publishers Weekly;10/2/2000, Vol. 247 Issue 40, p36 

    Reports on the Pacific Northwest Booksellers Association Trade Show held in Seattle, Washington on September 2000. Books that were introduced in the show; Number of booksellers that attended the show; Activities at the show.

  • The beauty of salons. Soderstrom, Mary // Quill & Quire;Jan1998, Vol. 64 Issue 1, p6 

    Focuses on the annual circuit of book festivals or 'salons du livre' in the province of Quebec. Features of Quebec's festivals that distinguish them from American and English-Canadian trade shows; Highlights of the Montreal Salon du livre and the Quebec City salon held during the 1997-1998...

  • Plains speaking from the mountains. Tillard, Jill A. // Publishers Weekly;8/24/1998, Vol. 245 Issue 34, pS14 

    Presents information on the Mountains and Plains Booksellers Association trade show which will take place in September 1998. Location in Denver, Colorado; Itinerary for the show; Contact information for further details.

  • New England turns silver. Tardiff, Jill A. // Publishers Weekly;8/24/1998, Vol. 245 Issue 34, pS18 

    Presents information on the New England Booksellers Association trade show in October 1998. Location in Boston, Massachusetts; Itinerary for the show; Contact information for further details.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics