The hitch-hiker's guide to exhibitions

Foley, Trevor; Hawkins, Austen
March 2000
Manager: British Journal of Administrative Management;Mar/Apr2000, Issue 19, p24
Academic Journal
Provides practical advice for companies that are thinking of exhibiting for the first time. Factors to consider when choosing the event; Planning using marketing and logistical skills; Techniques to use on-site. INSET: Exhibition case study--Xtol..


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