TITLE

GSD&M Goes Weekly With Us

AUTHOR(S)
Hill, J. Dee
PUB. DATE
March 2000
SOURCE
Adweek Midwest Edition;03/20/2000, Vol. 41 Issue 12, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the advertising campaign of GSD&M for the relaunch of Wenner Media's `Us Weekly' periodical in the United States. Value of the print and radio campaign; Strategy of GSD&M in the campaign; Budget of Wenner Media for the relaunch of the periodical.
ACCESSION #
2969122

 

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