TITLE

Know What Customers Want

AUTHOR(S)
Horner, Ed
PUB. DATE
March 2000
SOURCE
Wireless Week;03/27/2000, Vol. 6 Issue 13, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the failure of business due to failure to connect with customers. Opportunity for personal communication services providers to show they know their customers; Key to sell wireless data service to the mass market; Way to determine what types of content are meaningful to customers.
ACCESSION #
2965526

 

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