TITLE

Media's Brave New World Favors Cable

AUTHOR(S)
Heyer, Steve
PUB. DATE
March 2000
SOURCE
Multichannel News;03/20/2000, Vol. 21 Issue 12, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the increasing acceptance of cable television as a national advertising medium in the United States. Increase in cable distribution; Improvement of program quality; Trends in media planning attributed to decisions making cable the first buy for many agencies; Problems causing the downtrend in broadcast advertising.
ACCESSION #
2963844

 

Related Articles

  • Association Between Adolescent Viewership and Alcohol Advertising on Cable Television. Chung, Paul J.; Garfield, Craig F.; Elliott, Marc N.; Ostroff, Joshua; Ross, Craig; Jernigan, David H.; Vestal, Katherine D.; Schuster, Mark A. // American Journal of Public Health;Mar2010, Vol. 100 Issue 3, p555 

    Objectives. We examined whether alcohol advertising on cable television is associated with adolescent viewership. Methods. Using Nielsen data for every national cable alcohol advertisement from 2001 to 2006 (608591 ads), we examined whether ad incidence in a given advertising time slot was...

  • Let's all hail the new star of ad world. Kassan, Michael // Advertising Age;9/28/1998, Vol. 69 Issue 39, p38 

    Comments on media plans in advertising as of Fall 1998. Media issues, not creative insights, driving the advertising industry; The creative communities' point on the importance of persuasion; Media planners' view that targeting the right audience is the first step in selling; Cable television...

  • Monday Night Lights Shine On for ESPN. Crupi, Anthony // Adweek;10/16/2006, Vol. 47 Issue 38, p6 

    The article reports on the viewership status of Monday Night Football (MNF) on ESPN, explaining that a quarter of the way through the 2006-07 National Football League schedule, ESPN appears to be reaping the benefits of its investment to bring the franchise to cable. It is asserted that early...

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30 

    Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Stakes rising in cable TV's sports battle. Jensen, Jeff // Advertising Age;4/13/1998, Vol. 69 Issue 15, pS14 

    Reports on advertising of sports networks on cable television in the late 1990s. Size of ESPN including networks, radio, and Web sites; How the cost of buying sports television is increasing; Problems in selling advertising; Comments.

  • Forming an Interactive Nation. SPANGLER, TODD // Multichannel News;5/17/2010, Vol. 31 Issue 20, p22 

    The article offers information on a consumer awareness campaign of advertising interactive features of Enhanced TV Binary Interchange Format (EBIF) as "selecTV," which aims to provide EBIF interactive television standard for around 25m subscribers by the end of 2010.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics