Wink Rival RespondTV Makes Ads Interactive

Feduschak, Natalia A.
March 2000
Multichannel News;03/20/2000, Vol. 21 Issue 12, p51
Provides details on the promotional campaign of RespondTV Inc. which offers consumers a chance to win rebates or receive stock quotes on-demand provided they were watching interactive advertisements. Provision of real-time electronic commerce to viewers; Deals with advertisers including Bloomberg, Ford and CDnow Inc.


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