Snapple Pours It On at Comedy

Forkan, Jim
March 2000
Multichannel News;03/20/2000, Vol. 21 Issue 12, p30
Details the promotional tie-in of Snapple Beverage Corp. with Comedy Central cable network's Indecision 2000 coverage during the second quarter of 2000. Increase in Snapple's network spending in 2000.


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