TITLE

ESPN Eyes `SportsCenter' Sales Score

AUTHOR(S)
Forkan, Jim
PUB. DATE
March 2000
SOURCE
Multichannel News;03/20/2000, Vol. 21 Issue 12, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advertising revenues expected by ESPN from its `SportsCenter' program. Factors influencing the advertising revenues of the program and the network; Categories considered by ESPN as sources of advertising revenues.
ACCESSION #
2963822

 

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