TITLE

Connecting via newsletter

AUTHOR(S)
Webster, Bruce
PUB. DATE
March 2000
SOURCE
Supply House Times;Mar2000, Vol. 43 Issue 1, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Recommends the use of trade newsletter as a tool to inform and influence customers. Ability to communicate with customers through their mailbox; Business growth achieved by Pacific Plumbing Supply after it introduced `The Gazette' to promote its travel and incentive program to customers; Style used for writing newsletter articles; Substituting a newsletter for specific direct mail.
ACCESSION #
2961233

 

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