Connecting via newsletter

Webster, Bruce
March 2000
Supply House Times;Mar2000, Vol. 43 Issue 1, p57
Trade Publication
Recommends the use of trade newsletter as a tool to inform and influence customers. Ability to communicate with customers through their mailbox; Business growth achieved by Pacific Plumbing Supply after it introduced `The Gazette' to promote its travel and incentive program to customers; Style used for writing newsletter articles; Substituting a newsletter for specific direct mail.


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