TITLE

Comcast's Digital Strategy: Make 'Em Laugh

AUTHOR(S)
Hogan, Monica
PUB. DATE
March 2000
SOURCE
Multichannel News;03/27/2000, Vol. 21 Issue 13, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Comcast Corp. has created an impressive collection of 30-second television ad spots in an effort to educate subscribers about digital cable's varied benefits. Features of the TV spots; Secret to getting the benefits across in a short spot; Ad agency that produced the spots.
ACCESSION #
2948125

 

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