Minute Maid Juices Up Calcium-Fortified Line

Reyes, Sonia
March 2000
Brandweek;03/13/2000, Vol. 41 Issue 11, p14
Trade Publication
Reports that Minute Maid has decided to add two calcium-fortified juices under its Premium line. Reasons behind the creation of the products according to Jim Poppens, vice president of breakfast beverages at Minute Maid; Tagline of the products' advertising campaign from Leo Burnett advertising agency; Amount spent by Minute Maid on promoting its Premium lines through November of 1999.


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