The No Churn Zone

Phillips, Steve
February 2008
Best's Review;Feb2008, Vol. 108 Issue 10, p94
Trade Publication
The article reports on having a high churn rate among property/casualty (P/C) insurers. High churn rate is due to auto and homeowners insurance prices being compared online. The article suggests that P/C insurers must cross-sell to keep form losing costumers. Moreover, insurers need to supply data to identify cross-selling opportunities.


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