Exporting Growth Strategies

Radwan, Sam
February 2008
Best's Review;Feb2008, Vol. 108 Issue 10, p48
Trade Publication
The article reports on the growth of emerging markets of insurance companies. It states that many insurance providers are besieged with account turnover ranging from 30% to 40% annually, which is between three and four times the U.S. average. Costumer attrition in emerging markets include agents, with turnover rate between 50% and 80% annually. Also, middle-class households in China and India are expected to at least quadruple the count of the U.S. market.


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