What businesses can learn from the iPhone phenomenon

Graham, John
January 2008
Proofs;Jan2008, Vol. 91 Issue 1, p57
Trade Publication
The article focuses on what businesses can learn from the iPhone phenomenon. It states that Apple has always been a customer-focused technology company, with co-founder Steve Jobs as the genius behind it. According to the article, taking the fear out and putting customers at ease is a key to the Apple experience. It is inferred that price is no barrier to products and services that allow customers to do what they want, perform intuitively and have fun.


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