TITLE

What businesses can learn from the iPhone phenomenon

AUTHOR(S)
Graham, John
PUB. DATE
January 2008
SOURCE
Proofs;Jan2008, Vol. 91 Issue 1, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on what businesses can learn from the iPhone phenomenon. It states that Apple has always been a customer-focused technology company, with co-founder Steve Jobs as the genius behind it. According to the article, taking the fear out and putting customers at ease is a key to the Apple experience. It is inferred that price is no barrier to products and services that allow customers to do what they want, perform intuitively and have fun.
ACCESSION #
29416226

 

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