TITLE

Maximizing sales effectiveness

AUTHOR(S)
Weber, Rick
PUB. DATE
January 2008
SOURCE
Trailer / Body Builders;Jan2008, Vol. 49 Issue 3, p107
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides insights on how to maximize sales effectiveness. Dave Mills, president of Twenty First-Century Marketing, says that the word ONCLOSEGROSS was coined to help managers and their salespeople understand the three key performance indicators (KPI) in the sales department. He explains the management and motivational principles for quantifying and improving sales performance. He notes that small increases in margins make big improvements in gross profits.
ACCESSION #
29415926

 

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