Be different or die

Weber, Rick
January 2008
Trailer / Body Builders;Jan2008, Vol. 49 Issue 3, p104
Trade Publication
The article stresses the importance of branding proposition according to Steve Miller, a strategic marketing expert with the Adventure LLC. He mentions that strategic marketing involves the right product, customer and business message. He believes that competition breeds conformity. He suggests describing the target customer by type and size of company and the amount of money the firm will spend with its organization.


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