Cotton, Charles
January 2008
People Management;1/24/2008, Vol. 14 Issue 2, Special section p8
The article considers a green approach for improving one's employer brand and ability to attract and retain talent. Step one is to assist the organisation in creating the business case for an aligned environmental policy. To achieve support from its employees, the Honda team created an educational programme to explain what it was doing and how staff would benefit. It has also examined its recycling practices, waste management, office printing and postage, and energy use. Step three is to focus on existing employment and reward practices.


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