TITLE

Chasing Eyeballs

AUTHOR(S)
Alleven, Monica
PUB. DATE
February 2008
SOURCE
Wireless Week;2/15/2008, Vol. 14 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers various information related to different advertising companies. Brian Cowley, president and Chief Executive Officer (CEO) of Ad Infuse, believes that mobile advertising segment is growing a lot faster than Internet advertising did. The Rhythm NewMedia, a Television advertising company is expected to launch in the United States. The JumpTap more than doubled the number of carrier customers and hired interactive advertising veteran Paran Johanar as its chief advertising officer. INSET: Microsoft & Yahoo!: 2 + 2 = ?.
ACCESSION #
29413420

 

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