Chasing Eyeballs

Alleven, Monica
February 2008
Wireless Week;2/15/2008, Vol. 14 Issue 4, p14
Trade Publication
The article offers various information related to different advertising companies. Brian Cowley, president and Chief Executive Officer (CEO) of Ad Infuse, believes that mobile advertising segment is growing a lot faster than Internet advertising did. The Rhythm NewMedia, a Television advertising company is expected to launch in the United States. The JumpTap more than doubled the number of carrier customers and hired interactive advertising veteran Paran Johanar as its chief advertising officer. INSET: Microsoft & Yahoo!: 2 + 2 = ?.


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