TITLE

Canada's New War Of The Web

AUTHOR(S)
Careless, James
PUB. DATE
March 2000
SOURCE
Wireless Week;03/20/2000, Vol. 6 Issue 12, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television advertising campaign launched by Rogers AT&T company for its wireless Internet offerings. Features of the campaign; Target market of the Web strategy launched by Rogers.
ACCESSION #
2941242

 

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