TITLE

Smoking in film in New Zealand: measuring risk exposure

AUTHOR(S)
Gale, Jesse; Fry, Bridget; Smith, Tara; Okawa, Ken; Chakrabarti, Anannya; Ah-Yen, Damien; Yi, Jesse; Townsend, Simon; Carroll, Rebecca; Stockwell, Alannah; Sievwright, Andrea; Dew, Kevin; Thomson, George
PUB. DATE
January 2006
SOURCE
BMC Public Health;2006, Vol. 6, p243
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Background: Smoking in film is a risk factor for smoking uptake in adolescence. This study aimed to quantify exposure to smoking in film received by New Zealand audiences, and evaluate potential interventions to reduce the quantity and impact of this exposure. Methods: The ten highest-grossing films in New Zealand for 2003 were each analysed independently by two viewers for smoking, smoking references and related imagery. Potential interventions were explored by reviewing relevant New Zealand legislation, and scientific literature. Results: Seven of the ten films contained at least one tobacco reference, similar to larger film samples. The majority of the 38 tobacco references involved characters smoking, most of whom were male. Smoking was associated with positive character traits, notably rebellion (which may appeal to adolescents). There appeared to be a low threshold for including smoking in film. Legislative or censorship approaches to smoking in film are currently unlikely to succeed. Anti-smoking advertising before films has promise, but experimental research is required to demonstrate cost effectiveness. Conclusion: Smoking in film warrants concern from public health advocates. In New Zealand, pre-film anti-smoking advertising appears to be the most promising immediate policy response.
ACCESSION #
29362383

 

Related Articles

  • ‘The missing picture’: tobacco use through the eyes of smokers. Rebecca J Haines // Tobacco Control;Jun2010, Vol. 19 Issue 3, p206 

    BACKGROUND: The use of visual methodologies has gained increased prominence among health researchers working with socially marginalised populations, including those studying tobacco and other types of substance use. OBJECTIVES: This article draws from two separate studies combining qualitative...

  • Early exposure to movie smoking raises risk of smoking later.  // Contemporary Pediatrics;Mar2008, Vol. 25 Issue 3, p87 

    The author discusses a study which demonstrates that movie smoking exposure before adolescence has as much influence on smoking initiation as exposure closer to the time smoking begins. The author found that about 60% of these smoking occurrences were from PG-13 movies, 21% from R movies, and...

  • Taxpayer film subsidies promote youth smoking.  // Biomedical Market Newsletter;9/12/2011, Vol. 21, p308 

    The article presents results of the study of the University of California which discovers the millions worth of taxpayers subsidies given by the state government to major motion pictures which shows smoking in teenagers in the U.S. and Canada.

  • Hollywood's Smoke Alarm. Kluger, Jeffrey // Time International (South Pacific Edition);4/23/2007, Issue 15, p58 

    This article reports that the prevalence of cigarette smoking in Hollywood films is as high as it was in the 1950's, and two recent studies published in "Lancet" and "Pediatrics" assert it's affecting how likely children as young as ten will pick up the habit. An initiative by The Harvard School...

  • Prevalence and determinants of adolescent tobacco smoking in Addis Ababa, Ethiopia. Rudatsikira, Emmanuel; Abdo, Abdurahman; Muula, Adamson S. // BMC Public Health;2007, Vol. 7, p176 

    Background: Tobacco smoking is a growing public health problem in the developing world. There is paucity of data on smoking and predictors of smoking among school-going adolescents in most of sub-Saharan Africa. Hence, the aim of this study is to estimate the prevalence of smoking and its...

  • Correlates of current cigarette smoking among school-going adolescents in Punjab, India: results from the Global Youth Tobacco Survey 2003. Siziya, Seter; Muula, Adamson S.; Rudatsikira, Emmanuel // BMC International Health & Human Rights;2008, Vol. 8, p1 

    Background: Smoking is a leading cause of morbidity and mortality globally. There is therefore need to identify relevant factors associated with smoking among adolescents in order to better tailor public health interventions aimed at preventing smoking. Methods: We used data from the Global...

  • Association of Established Smoking Among Adolescents With Timing of Exposure to Smoking Depicted in Movies. Primack, Brian A.; Longacre, Meghan R.; Beach, Michael L.; Adachi-Mejia, Anna M.; Titus, Linda J.; Dalton, Madeline A. // JNCI: Journal of the National Cancer Institute;Apr2012, Vol. 104 Issue 7, p549 

    Background It is not known whether exposure to smoking depicted in movies carries greater influence during early or late adolescence. We aimed to quantify the independent relative contribution to established smoking of exposure to smoking depicted in movies during both early and late...

  • Government Inaction on Ratings and Government Subsidies to the US Film Industry Help Promote Youth Smoking. Millett, Christopher; Polansky, Jonathan R.; Glantz, Stanton A. // PLoS Medicine;Aug2011, Vol. 8 Issue 8, p1 

    The article focuses on the rating practices of films with smoking scenes and its indirect contribution to youth smoking in Great Britain, Canada and the U.S. The authors state that the World Health Organization (WHO) and the U.S. Centers for Disease Control and Prevention recommend that movies...

  • Prevalence of smoking among major movie characters: 1996-2004. Worth, Keilah A.; Dal Cin, Sonya; Sargent, James D. // Tobacco Control;Dec2006, Vol. 15 Issue 6, p442 

    Background: Reports of a relationship between watching smoking in movies and smoking among adolescents have prompted greater scrutiny of smoking in movies by the public health community. Objective: To assess the smoking prevalence among adult and adolescent movie characters, examine trends in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics