TITLE

Effective media communication of disasters: Pressing problems and recommendations

AUTHOR(S)
Lowrey, Wilson; William Evans; Gower, Karla K.; Robinson, Jennifer A.; Ginter, Peter M.; McCormick, Lisa C.; Abdolrasulnia, Maziar
PUB. DATE
January 2007
SOURCE
BMC Public Health;2007, Vol. 7 Issue 1, p97
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Background: Public health officials and journalists play a crucial role in disseminating information regarding natural disasters, terrorism and other human-initiated disasters. However, research suggests that journalists are unprepared to cover terrorism and many types of natural disasters, in part because of lack sufficient expertise in science and medicine and training. The objective of this research was to identify solutions to problems facing journalists and public health public information officer (PIOs) of communicating with the public during natural and human-initiated disasters. Methods: To assist in identifying the most pressing problems regarding media response to health-related risks such as terrorism and large-scale natural disasters, 26 expert advisors were convened, including leaders representing journalists and public information officers, state health officials, experts in terrorism and emergency preparedness, and experts in health, risk, and science communication. The advisory group participated in prearranged interviews and were asked to identify and review bioterrorism educational resources provided to journalist. All advisory group members were then invited to attend a day long meeting January 29, 2004 to review the findings and reach consensus. Results: The most pressing problems were found to be a lack of coordination between PIO's and journalists, lack of resources for appropriately evaluating information and disseminating it efficiently, and a difference in perception of PIO's and journalist towards each others role during emergency situations. The advisory board developed a list of 15 recommendations that may enhance communication plans betweens PIO's, journalist and the public. The solutions were meant to be feasible in terms of costs and practical in terms of the professional and organizational realities in which journalists and PIO's work. Conclusion: It is clear that PIO's and journalists play crucial roles in shaping public response to terrorism and other disasters. The findings from this formative research suggest that perspectives and organizational processes often limit effective communication between these groups; though practical solutions such as participation of journalists in drills, scenario exercises, sharing of informational resources, and raising awareness at professional trade meetings may enhance the timely dissemination of accurate and appropriate information.
ACCESSION #
29361984

 

Related Articles

  • History and Health Care. Rosen, George // American Journal of Public Health;Apr1977, Vol. 67 Issue 4, p326 

    The article focuses on the relation of the development of medical professions to health care innovations in the U.S. Changes in the organization, financing and health care delivery in the country did not gain recognition from the national and local government bodies. The developing circumstances...

  • Making Healthy Connections.  // Northern Ontario Business;Nov2003, Vol. 23 Issue 13, FedNor Report p4 

    Reports on the impact of state-of-the-art connection and coordination of health services on physicians and other health care professionals through innovative network in Ontario. Specifications of innovative network; Use of information and communications technology and advanced software...

  • What values do the public want their health care systems to use in evaluating technologies? Buxton, Martin J.; Chambers, James D. // European Journal of Health Economics;Aug2011, Vol. 12 Issue 4, p285 

    An introduction to the journal is presented in which the editor discusses several articles including one related to cost-effectiveness of medical treatment, second related to public understanding and support for the work of National Institute for Clinical Excellence (NICE), and last on medical...

  • Businesses now worrying more about rising cost of employee healthcare.  // SMB World Asia;12/14/2015, p3 

    The article discusses the report "Financing the Future: Choices and Challenges in Global Health" published by The Economist Intelligence Unit and deals with topics on public health including preventive care and cost, health and employee wellness and productivity, and innovations in healthcare.

  • A personal note of thanks. Lederman, Patricia Stille // Healthcare Traveler;May2005, Vol. 12 Issue 11, p2 

    Offers observation on acute care delivery system. Significance of the National Nurses' Week for the author.

  • Turkey's healthcare: a bad prognosis. Adıyok, Mehmet // Turkish Review;2012, Vol. 2 Issue 4, p26 

    Turkey's healthcare system has never been far from the country's agenda in recent years, whether thanks to the sector's role as a draw for private investment or headline-grabbing remarks by the prime minister. Less prominent, however, has been the voice of the healthcare professional. Writing...

  • Acute care revolution on way in Saskatchewan? Ehman, Amy Jo // CMAJ: Canadian Medical Association Journal;5/15/2001, Vol. 164 Issue 10, p1481 

    Discusses a report by Ken Fyke which studies medicare in Saskatchewan, and which could change the way some of the province's physicians work and how they are paid. Controversial recommendation which calls for the elimination of acute care services at several hospitals; Argument that physicians...

  • Public view. Cook, Rosemary // Nursing Standard;11/2/2005, Vol. 20 Issue 8, p70 

    Focuses on the views of the author on the public health careers for nurses in Great Britain. Programs offered by the government for the nurses; Appointment and responsibilities of the directors of public health (DPH); Pay and conditions for non-medical DPH.

  • STANDARD LIFE. Allen, Daniel // Nursing Standard;12/12/2007, Vol. 22 Issue 14-16, p26 

    The author reflects on the year 2007 in the view point of a health professional. He notes the year has been a bigger stinker for those in the British health care sector with a number of audits on health care quality and services. On the other hand, the author encourages health professionals to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics