Staffing Global Marketing Positions: What We Don't Know Can Make A Difference
- 10 TIPS FOR TAKING MORE MARKET SHARE. Gordon, David; Ray, Allen // Electrical Wholesaling;Jul2009, Vol. 90 Issue 7, p38
The article offers tips on how to refocus a company's resources and attain more market share. Businesses are suggested to reconnect to their customers, specially during tough times. They should determine growth niches as the economy has many segments. The expansion of their contacts through...
- SALARY SNAPSHOT. // Marketing (00253650);3/16/2005, p87
The article reports that on average most marketing assistants work less than 40 hours, whereas the same is true for only 2 percent of marketing directors. At the other end of the scale, no marketing assistants work more than 60 hours, whereas 10 percent of marketing directors do.
- Give It a Go. Gordon, Kim T. // Entrepreneur;Sep2004, Vol. 32 Issue 9, p74
Discusses the effectiveness of a hands-on approach to marketing products in attracting customers. Selection of the best location; Assessment of the right crowd to attract; Integration of entertainment with the opportunity to test a product.
- WHERE THE JOBS ARE. Dolliver, Mark // Adweek;12/13/2004, Vol. 45 Issue 47, p32
This article presents information regarding the jobs in the advertising agencies. Call it a reminder, as if any were needed, that the market for jobs in advertising, media and marketing remains shaky. As one can see from the chart, the volume of help-wanted classifieds in "Adweek" last month was...
- Worldwide Strategies for Market Segmentation. Weber, John A. // Columbia Journal of World Business;Winter74, Vol. 9 Issue 4, p31
Multinational Enterprise views the world as one enormous market. The simplest and most direct way to segment that world market is to rank the countries by gross national product per capita. By doing this, the world can be divided into three separate segments: industrialized countries (ICs),...
- EDITOR'S LETTER. Sexton, Shannon // Yoga + Joyful Living;May/Jun2008, Issue 101, p6
The article discusses various reports published within the issue, including one by Rajmani Tigunait on the concept of ignorance, and another by Deborah Madison on farmers' markets.
- Innocence Lost. Sowinski, Lara L. // World Trade;Jan2003, Vol. 16 Issue 1, p54
Presents views on the effect of globalization and the Internet on humankind. Loss of landmark discoveries and revelations related to theology, philosophy and reason; Comments on ignorance.
- Ignorance Is Bliss. BAGCHI, SUBROTO // Conference Board Review;Fall2011, Vol. 48 Issue 4, p13
In this article the author reflects on the importance of acknowledging inadequacies and being aware of deficiencies particularly on the technical side. He cites his personal experience of getting advice from a customer to accept his lack of technical know-how notwithstanding his job at an...
- Study on constructing independent brand to promote the competitiveness of export commodity. Xu Xiao-ling; Ye Xiao-lan; Mo Li-zhen // Journal of US-China Public Administration;Jul2008, Vol. 5 Issue 4, p33
The brand internationalization level in China is low at present. Hundreds of Chinese products occupy the biggest market share, but customers could hardly tell which brand or manufacturer produced those products. So this paper aims to answer the following three questions: what makes China a large...