BMW misunderstood Rover's deep problems

Johnson, Richard
March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p48
Trade Publication
Reports implications of the Land Rover company acquisition on the automobile business of BMW Manufacturing Corp. Demand for quality standard of the Rover 75 series; Effect of the British pound exchange rate on the export marketing strategy of BMW; Product planning and executive retainment capacity of BMW.


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