Auto nonentity to buy Rover cars

Wernle, Bradford
March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p48
Trade Publication
Focuses on the bidding for the purchase of Land Rover in London, England. Interest of Ford Motor Co. to buy Land Rover from BMW AG; Negotiation to sell Rover cars to Alchemy Partners, a venture capital company; Job operations plan of Alchemy; Production of Rover 25 and 45 models; Introduction of the MG model.


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