TITLE

Mid-sized Olds fails to intrigue car buyers

AUTHOR(S)
Miller, Joe
PUB. DATE
March 2000
SOURCE
Automotive News;3/20/2000, Vol. 74 Issue 5866, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sales performance of Oldsmobile Intrigue cars in the United States. Percentage sales decrease; Reduction of fleet sales from 40 percent to 30 percent of overall sales; Assertion of dealers on the marketing strategy employed by Oldsmobile on the Intrigue; Improvement in sales through promotions and advertisements.
ACCESSION #
2934908

 

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