Mid-sized Olds fails to intrigue car buyers

Miller, Joe
March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p27
Trade Publication
Focuses on the sales performance of Oldsmobile Intrigue cars in the United States. Percentage sales decrease; Reduction of fleet sales from 40 percent to 30 percent of overall sales; Assertion of dealers on the marketing strategy employed by Oldsmobile on the Intrigue; Improvement in sales through promotions and advertisements.


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