TITLE

Isuzu ads tout warranty, target sports types

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 2000
SOURCE
Automotive News;3/20/2000, Vol. 74 Issue 5866, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of American Isuzu Motors Inc. in the United States; Warranty provisions on national television and print advertising; Emphasis on the promotion of sport-utility vehicles; Cost spent for measured media advertising in 1998; Development of local advertising under a cooperative plan.
ACCESSION #
2934907

 

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