Isuzu ads tout warranty, target sports types

Halliday, Jean
March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p24
Trade Publication
Focuses on the advertising campaign of American Isuzu Motors Inc. in the United States; Warranty provisions on national television and print advertising; Emphasis on the promotion of sport-utility vehicles; Cost spent for measured media advertising in 1998; Development of local advertising under a cooperative plan.


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