Marketing & media: digest

March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p24
Trade Publication
Reports developments related to the automobile industry in the United States as of March 2000. Includes multimedia promotions of Mitsubishi Motor Sales of America for the Eclipse Spyder convertible and Montero sport-utility vehicle; Online partnership between Saturn Corp. and Lands' End; Provision of coupons to buy child safety seats by Ford Motor Co.


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