Mass customizing proves to be automakers' new profit frontier

Sherefkin, Robert
March 2000
Automotive News;3/20/2000, Vol. 74 Issue 5866, p22
Trade Publication
Reports the significance of the mass customization trend on the automobile-making industry in the United States. Profits made by suppliers from the installation of car accessories; Creation of exhaust systems for the specialty mass-produced F-series pickup trucks of Ford Motor Co.; Benefits of mass customization.


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