TITLE

Mass customizing proves to be automakers' new profit frontier

AUTHOR(S)
Sherefkin, Robert
PUB. DATE
March 2000
SOURCE
Automotive News;3/20/2000, Vol. 74 Issue 5866, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the significance of the mass customization trend on the automobile-making industry in the United States. Profits made by suppliers from the installation of car accessories; Creation of exhaust systems for the specialty mass-produced F-series pickup trucks of Ford Motor Co.; Benefits of mass customization.
ACCESSION #
2934903

 

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