Ford's Goeser on suppliers: Partnerships, not parts

Chappell, Lindsay
March 2000
Automotive News;3/13/2000, Vol. 74 Issue 5865, p46J
Trade Publication
Reports on Ford Motor Co.'s campaign focused on improving relations with its suppliers and customers. Incorporation of suggestions from suppliers in reshaping the company; Use of customer feedback to drive quality improvements; Quality level targeted by Ford.


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