TITLE

Focus ads use curious lingo of buyers

AUTHOR(S)
Garfield, Bob
PUB. DATE
March 2000
SOURCE
Automotive News;3/13/2000, Vol. 74 Issue 5865, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaigns designed by J. Walter thompson USA to promote the Ford Focus automobile in the United States. Comparison with previous advertising efforts; Description of television spots included in the campaign.
ACCESSION #
2934815

 

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