TITLE

Marketing Key for Iconix Brands

AUTHOR(S)
Sloan, Carole
PUB. DATE
February 2008
SOURCE
Home Textiles Today;2/4/2008, Vol. 29 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business strategy of home furnishing retailer Iconix Brand Group in New York. According to Iconix chief executive officer (CEO) Neil Cole, the company sees marketing as the key to revitalize and grow its four iconic home furnishing brands. Cole describes the company's four iconic brands, which include Fieldcrest, Cannon towel, Charisma and Royal Velvet.
ACCESSION #
29346447

 

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