Marketing Key for Iconix Brands

Sloan, Carole
February 2008
Home Textiles Today;2/4/2008, Vol. 29 Issue 5, p1
Trade Publication
The article reports on the business strategy of home furnishing retailer Iconix Brand Group in New York. According to Iconix chief executive officer (CEO) Neil Cole, the company sees marketing as the key to revitalize and grow its four iconic home furnishing brands. Cole describes the company's four iconic brands, which include Fieldcrest, Cannon towel, Charisma and Royal Velvet.


Related Articles

  • Q&A: Neil Cole. Silverman, Dick // WWD: Women's Wear Daily;8/26/2009, Vol. 198 Issue 42, p8 

    The article presents an interview with Neil Cole, chairman, president and chief executive officer of Iconix Brand Group Inc. Cole said that Iconix work with Facebook, Twitter and many different blogs and ways of connecting to consumers. Cole said that each brand has an individual website, some...

  • Iconix Mulls Offerings For China Venture.  // WWD: Women's Wear Daily;7/28/2010, Vol. 200 Issue 19, p10 

    The article reports on Neil Cole, chairman and chief executive officer of Iconix Brand Group Inc., who has said that the company's 27 brands will be established in the country under the Iconix China joint venture and then be taken public. As reported, Iconix China was set up in 2008. The...

  • Iconix Focused on Direct-to-Retail Licensing. Cole, Neil // Home Textiles Today;10/20/2008, Vol. 29 Issue 27, p22 

    The article reports that Iconix Brand Group chief executive officer (CEO) Neil Cole has announced that the company's purchase of Waverly Fabrics will help grow its home textiles business. Cole adds that acquisition brings its number of direct-to-retail licensing agreements with Target to three....

  • Iconix to acquire Waverly brand from NexCen.  // Furniture/Today;10/6/2008, Vol. 33 Issue 6, p7 

    The article reports that the Iconix Brand Group Inc. in New York will acquire Waverly Inc., a brand that specializes on home furnishing fabrics, from NexCen Brands Inc. for $26 million in cash. Neil Cole, chairman and chief executive officer of Iconix, states that the acquisition will enable...

  • Iconix Repositions London Fog for Growth. Young, Vicki M. // WWD: Women's Wear Daily;9/18/2006, Vol. 192 Issue 58, p14 

    The article reports on the plans of Iconix Brand Group Inc. for its the London Fog brand. Background on the acquisition of London Fog by Iconix is presented. Iconix CEO Neil Cole comments on the advantages of London Fog to Iconix. But the major challenge is repositioning London Fog as a...

  • Daily Quote.  // WWD: Women's Wear Daily;12/20/2010, Vol. 200 Issue 128, p2 

    A quote from Neil Cole, chief executive officer (CEO) of brand management firm Iconix Brand Group Inc. on its evolution from a footwear firm to a licensing model, is presented.

  • How To Fill The Spaces In Building Top Brands. GARY M. STERN // Investors Business Daily;11/ 4/2013, pA07 

    Every company strives to improve their branding strategies. But Neil Cole, the CEO of Iconix Brand Group, builds, develops and strengthens brands. He's the branding CEO.

  • Mudd Gets Curvy With Ashanti. Tucker, Ross // WWD: Women's Wear Daily;8/25/2005, Vol. 190 Issue 42, p8 

    Reports on the launch of Delicious Curves, a line of affordable but fashionable line of clothing from New York-based Mudd Jeans, backed by the company's first celebrity-driven launch campaign in fall of 2005. Retails stores where the clothing line will be released; Target market of Delicious...

  • American jeans brand rolls out two Asian stores.  // Media: Asia's Media & Marketing Newspaper;9/20/2002, p5 

    Reports the launching of concept store outlets by Mudd Jeans in Asia.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics