TITLE

NHFA, HCTV team up

AUTHOR(S)
Evans, Gary
PUB. DATE
February 2008
SOURCE
Furniture/Today;2/4/2008, Vol. 32 Issue 22, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Home & Garden Television (HGTV) and the National Home Furnishings Association (NHFA) to launch "Preferred Retailer Program," a $20 million education campaign in Las Vegas, Nevada. It is stated that the goal of the campaign is to educate and motivate consumers to make informed decisions in furniture purchases. The program will further deliver expert information on furniture types, quality and value considerations, design styles and color tips.
ACCESSION #
29346206

 

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