NHFA, HCTV team up

Evans, Gary
February 2008
Furniture/Today;2/4/2008, Vol. 32 Issue 22, p1
Trade Publication
The article reports on the move of Home & Garden Television (HGTV) and the National Home Furnishings Association (NHFA) to launch "Preferred Retailer Program," a $20 million education campaign in Las Vegas, Nevada. It is stated that the goal of the campaign is to educate and motivate consumers to make informed decisions in furniture purchases. The program will further deliver expert information on furniture types, quality and value considerations, design styles and color tips.


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