Constant change and opportunity in the life market

Minto, Jim
January 2008
Money Management;1/24/2008, Vol. 22 Issue 2, p22
Trade Publication
The article reports on the opportunity and challenges for the life insurance industry in Australia. It states that the industry must continue its shift toward consumer marketing with a focus on informing and educating them on the benefits of coverage. Meanwhile, the life industry is emerging in its own right and evolving quickly to meet the opportunities that have arisen from the untapped and increased protection needs of consumers.


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