TITLE

CTAM Sees Hispanic Upside

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2007
SOURCE
Multichannel News;11/12/2007, Vol. 28 Issue 45, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Cable & Telecommunications Association for Marketing's (CTAM) research revealing that cable service in the U.S. has not yet pick up a large percentage of households where Spanish is the primary language. The study found that 42% of Hispanic households purchase cable, as compared to 65% of U.S. households overall. 43% of Hispanics primarily watch English-language shows, as compared to 35% who prefer watching Spanish-language shows.
ACCESSION #
29343630

 

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