TITLE

Serta owners launch line

AUTHOR(S)
Perry, David
PUB. DATE
December 2007
SOURCE
Furniture/Today;12/24/2007, Vol. 32 Issue 16, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launching of Five Star Mattress company by Serta Inc. in Hoffman Estates, Illinois. The new bedding company, which will be introduced at the January Las Vegas Market, focuses on promotional and middle price points ranging from $299 to $999. According to president Donna Zett, the business was established due to high demand for unbranded, quality mattress line. Meanwhile, Five Star plans to exhibit in Edison, New Jersey, Chicago, Tupelo, Mississippi, and High Point.
ACCESSION #
29342018

 

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