Serta owners launch line

Perry, David
December 2007
Furniture/Today;12/24/2007, Vol. 32 Issue 16, p1
Trade Publication
The article announces the launching of Five Star Mattress company by Serta Inc. in Hoffman Estates, Illinois. The new bedding company, which will be introduced at the January Las Vegas Market, focuses on promotional and middle price points ranging from $299 to $999. According to president Donna Zett, the business was established due to high demand for unbranded, quality mattress line. Meanwhile, Five Star plans to exhibit in Edison, New Jersey, Chicago, Tupelo, Mississippi, and High Point.


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