Spanish Upstarts Gain Market Momentum

Martínez, Laura
November 2007
Multichannel News;11/5/2007, Vol. 28 Issue 44, p14
The article reports on the business and marketing strategies of independent television stations in the U.S. These television stations mainly cater to Spanish-dominant audiences in Hispanic markets such as Los Angeles, Houston, Dallas and South Florida. Market leader Liberman Broadcasting was established by father and son Jose and Lenard Liberman.


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