TITLE

Spanish Upstarts Gain Market Momentum

AUTHOR(S)
Martínez, Laura
PUB. DATE
November 2007
SOURCE
Multichannel News;11/5/2007, Vol. 28 Issue 44, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the business and marketing strategies of independent television stations in the U.S. These television stations mainly cater to Spanish-dominant audiences in Hispanic markets such as Los Angeles, Houston, Dallas and South Florida. Market leader Liberman Broadcasting was established by father and son Jose and Lenard Liberman.
ACCESSION #
29331807

 

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