Nick Offers Local VOD Extras

Umstead, R. Thomas
November 2007
Multichannel News;11/5/2007, Vol. 28 Issue 44, p2
The article reports on exclusive local video-on-demand (VOD) programming offered by Nickelodeon to several of its cable affiliates in an effort to promote its "Spongebob SquarePants" and "Dora the Explorer" television movies. The initiative is part of the network's aggressive local VOD marketing effort that it expects to increase viewership for both movies. It involves the participation of Time Warner Cable, Charter Communications and Cox Communications.


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