TITLE

DID MARTIN FLUNK 70%TEST?

AUTHOR(S)
HEARN, TED
PUB. DATE
November 2007
SOURCE
Multichannel News;11/19/2007, Vol. 27 Issue 46, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the view by U.S. Federal Communications Commission (FCC) chairman Kevin Martin that the cable industry's penetration of the television market has crossed 70% of households that can subscribe to cable systems offering over 36 channels of programming. According to the author, Martin obtained his 70% result by relying only on data culled from the "Television and Cable Factbook." The National Cable & Telecommunications Association claims that the 70/70 test has never been met. INSET: HOW THE FCC COULD PICK A NUMBER.
ACCESSION #
29331774

 

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