TITLE

SEARCHING FOR 'LOOK-ALIKES'

AUTHOR(S)
HAUGSTED, LINDA
PUB. DATE
November 2007
SOURCE
Multichannel News;11/19/2007, Vol. 27 Issue 46, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that TV Guide Network's makeover show "My Celebrity Look-A-Like" turned to MySpace.com as a partner for its promotion. The network designed a page on the social-networking site where viewers could upload their photos in a bid to earn a makeover into the star they most resemble. Potential participants were driven to the MySpace page through on-screen advertisements, promotion in other TV Guide shows and advertisements at TV Guide's magazine and Web site.
ACCESSION #
29331767

 

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