TITLE

McDonald's trucks delivering what, to who?

PUB. DATE
February 2008
SOURCE
Inside Tucson Business;2/4/2008, Vol. 17 Issue 34, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the result of Alliance Beverage Distributing Co.'s move in making its delivery trucks be painted with McDonald's Corp.'s logo for advertising purposes in Tucson, Arizona. Jim McArdle, senior vice president of operations for Alliance Beverage, anticipated that the idea would work out. However, some customers of Alliance Beverage, particularly restaurants such as Fleming's Prime Steakhouse and Sullivan's Steakhouse, have been irritated with the said delivery trucks.
ACCESSION #
29328921

 

Related Articles

  • Rolling Acres Mall rolls out new logo, campaign. Suttell, Scott // Crain's Cleveland Business;09/11/2000, Vol. 21 Issue 38, p11 

    Reports developments related to advertising in Ohio as of September 2000. Launch of the advertising campaign and logo tagline by Rolling Acres Mall; Awards receive by advertising agency Media II Inc. in the 2000 American Graphic Design Awards for Excellence competition; Selection of Academy...

  • McDonald's 'five a day' focus on consumer choice. Smith, Craig // Marketing (00253650);5/29/2003, p17 

    Fast food chain McDonald's Corp. has created its own 'five a day' logo along with a leaflet, penned by a leading nutritionist, and designed to 'make fruit and veggies fun for kids!' The news will undoubtedly cause a furore among food campaigners, who see the fast food chain as public-health...

  • TRAFFIC DESIGN. Lovett, Edward; Dover, Caitlin // Print;Mar/Apr2002, Vol. 56 Issue 1, p24 

    Focuses on the logo in the advertising campaign of CIVIS, a research and social change organization, that aimed to create public awareness on slave trafficking in Moldova. Factors which contributed to forced prostitution; Basis of the logo design which was created by Iuri Ambros for the...

  • Unilever revamps Flora sunflower logo in £12m bid to revive sales. Joseph, Sebastian // Marketing Week (Online Edition);9/2/2013, p4 

    The article discusses the reintroduction of the sunflower logo for Flora on September 5, 2013 as part of the consumer goods company Unilever's advertising campaign to increase sales.

  • Have You Shared a Coke Lately? Tadena, Nathalie // Promotional Marketing;7/16/2014, p1 

    The article reports on the Share a Coke campaign that exchanges logos on bottles of Coke soft drink with popular names of tweens and teens.

  • Rockland Community Foundation unveils new logo and readies marketing communications campaign.  // Hudson Valley Business Journal;2/25/2008, Vol. 19 Issue 8, p23 

    The article reports on the new logo introduced by Rockland Community Foundation to kick off its marketing communications campaign in New York. The new blue and green logo features a semi-circle of figures representing people united holding hands with depiction of a pointed sun and incorporates...

  • Nice Ride Minnesota Kicks Things Into Gear. Ebenkamp, Becky // Brandweek;7/6/2009, Vol. 50 Issue 27, p8 

    The article reports on the creation of an advertising and marketing campaign designed to raise awareness of a program that would provide bicycles to the public in the city of Minneapolis, Minnesota. Among other issues the article examines the graphic design elements that resulted in the creation...

  • New look and ad for Irish DIY retalier Woodie's.  // DIY Week;4/4/2014, Issue 5751, p3 

    The article reports that do-it-yourself (DIY) retailer Woodie's DIY Ltd. has introduced a new logo and advertising campaign called Start to Finish.

  • Reverie introduces new logo, branding campaign.  // Furniture/Today;10/19/2013, Vol. 38 Issue 8, p170 

    The article reports on the launch of a redesigned logo and branding campaign by the adjustable bed base manufacturer Reverie as of October 2013, in order to reflect its commitment to high-technological innovation and creation of products with customizable and personalized comfort.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics