Sweetening the HD Deal
- The HD puzzle. Fadden // SHOOT;05/09/97, Vol. 38 Issue 19, p35
Focuses on the growing use of high definition television (HDTV) among advertising post-production companies in the United States. Origins of the technology's development; Essence of the digital television system; Business potentials of HDTV commercials.
- Creative trends. Caranicas // SHOOT;05/30/97, Vol. 38 Issue 22, p4
Focuses on impact of high-definition television (HDTV) on commercial creativity and budget. Connection between plagiarism and parody; Observations on creativity of parody spots; Impact of HDTV on production companies and post houses.
- HDTV: A Missed Opportunity? Jacobs, Heather // SHOOT;03/02/2001, Vol. 42 Issue 9, p15
Focuses on the high-definition television (HDTV) issues of relevance to the advertising community in the United States. Advantages and disadvantages of HDTV; Efforts to develop HDTV standards; Opportunities for HDTV.
- BATTLE OF THE BANDWIDTH. Winslow, George // Multichannel News;5/12/2008, Vol. 29 Issue 19, p36
The article reports on the move of some companies to address the growth of high definition video on demand (HD VOD) in the U.S. Comcast Corp. and Verizon Communications plan to offer over 1,000 HD titles by the end of 2008 as well as capacity for 75 linear networks in 2008 and 100 in 2009....
- Verizon Teases Summer HD-Programming Splash. Spangler, Todd // Multichannel News;6/9/2008, Vol. 29 Issue 23, p10
The article reports on the move of Verizon to add more than 60 channels to the FiOS Television (TV) lineup in 2008 in the U.S. The high-definition (HD) offerings of FiOS TV will range from 52-65 channels depending on market. Verizon also plans to offer 150 linear HD channels by the end of 2008....
- SQUEEZE PLAY. Spangler, Todd // Multichannel News;11/26/2007, Vol. 27 Issue 47, p20
The article discusses the strategies deployed by several companies in order to market high definition televisions (HDTV) among consumers. The author suggests cable operators to convince consumers that HDTV can provide drop dead gorgeous, real-as-life image. He says that HD-quality issue must...
- Advertisers Slow to Adopt HD. // TV Technology;2/16/2011, Vol. 29 Issue 4, p26
The article focuses on the report of Extreme Research regarding the use of high definition (HD) television (TV) of advertisers, which reveals a decline from 14% in the third quarter of 2010 to 13% in the fourth-quarter of 2010.
- HD goes into Hospital. // TVB Europe;May2003, Vol. 12 Issue 5, p14
Reports on the installation of the Dveous/high definition system in television studios in London, England. Power capacity; Way of producing high-end television commercials; Improvement of the animation process.
- TBC, Crawford take the HD route. Giardina // SHOOT;07/03/98, Vol. 39 Issue 27, p7
Reports creation of high-definition television (HDTV) advertisements by the TBS On-Air Promotions in Atlanta, Georgia. Broadcast of the HDTV advertisements on analog systems; Views of TBS senior producer/director Kelly McGinnis on the promotions; Context of the Goodwill Games Image Campaign.