Waving Sticks, or Carrots

Gibbons, Kent
December 2007
Multichannel News;12/17/2007, Vol. 28 Issue 50, p58
The article reports on the decision of independent programmer WealthTV to enjoin the U.S. Federal Communications Commission (FCC) to force Time Warner to carry WealthTV's programs. Time Warner's chief executive Robert Herring Sr. argued that Time Warner always reach programming agreements through negotiations. Retirement Living TV's president Brad Knight commented that negotiation is more effective when faced with monopolies.


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