Martinez, Laura
December 2007
Multichannel News;12/17/2007, Vol. 28 Issue 50, p28
The article reports on the rising trend of product integration and branded entertainment on Hispanic television. The trend is illustrated by the modeling of Macy's shoes and other merchandise by the cast of Azteca America's "Ventaneando," Si TV twins Annie and Alicia's promotions for "Spider-Man," LATV's talent search in partnership with AT&T, Telemundo's "Dame Chocolate" and Clorox promotion and Univision's advertisements.


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