Neel, K. C.
December 2007
Multichannel News;12/17/2007, Vol. 28 Issue 50, p26
The article looks at the diversity and multicultural strategies by cable operators in the U.S. in order to connect with communities. Cable's efforts include Cox Communications' service to seniors and community outreach, Comcast's alliances with ethnic organizations such as the U.S. Hispanic Chamber of Commerce and Insight's sports team affiliations.


Related Articles

  • Psst... I Like My Cable Company.  // Multichannel News;12/12/2011, Vol. 32 Issue 46, p31 

    The author reflects on the customer service of cable providers.

  • Think Outside The Cable Box: Align, Refine, Streamline. Mewada, Sanjay // Communications Technology;Q2 2012, p2 

    The article reports that cable operators are focusing on determining the best models for the long-term sustainability of their businesses in the wake of increasing competition from other channels. As stated, to gain consumer confidence and loyalty cable operators have to recognize consumers as...

  • INDEPENDENT CUSTOMER SERVICE AWARD. Arenstein, Seth // CableFAX Magazine;Jul2013, p27 

    The article features cable television (TV) provider Atlantic Telephone Membership Cooperative which received the Independent Customer Service Award in 2013 from the magazine "CableFAX."

  • 'Customer Delight'a Key to Success. Dhoot, Saurabh // Multichannel News;9/14/2015, Vol. 36 Issue 32, p29 

    In this article the author comments on the recently published "Customer Service Hall of Shame" list which shows that cable and wireless providers in the U.S. are the worst in providing customer service.

  • Consumers Stay Tuned to Television. WINSLOW, GEORGE // Multichannel News;1/6/2014, Vol. 35 Issue 1, p8 

    In the article, the author reflects on the cable television viewers' behavior in the U.S., as of January 2014. He mentions that despite of falling numbers of pay television subscription, numbers of consumers watching television has been raised. He informs that multichannel operator services have...

  • Multiplatform Strategies Morph, Multiply. WINSLOW, GEORGE // Multichannel News;1/6/2014, Vol. 35 Issue 1, p10 

    In this article, the author offers information related to the priorities of the U.S. cable television industry in 2014. She mentions that despite the predictions of collapse of the industry and falling numbers of pay television subscription in 2013, numbers of consumers watching television has...

  • Pay TV Needs to Keep Up the Pace in Search. VASISHT, SAM // Multichannel News;1/6/2014, Vol. 35 Issue 1, p27 

    In this article, the author suggests pay television services providers to focus on developing discovery tools as content selection and customer service for their subscribers as consumers enjoy advanced discovery and navigation.

  • WELCOME TO THE MULTICULTURAL MAINSTREAM. Wentz, Laurel // Advertising Age;4/6/2015, Vol. 86 Issue 6, p0018 

    The article focuses on the trends in advertising and entertainment as of April 2015 which reflect a more multicultural mainstream. Topics covered include the concept of the television commercial "Gracie" for breakfast cereals brand Cheerios, the launch of diverse programming like the family...

  • How Can I Help You?  // Multichannel News;10/3/2011, Vol. 32 Issue 37, p8 

    An interview with restaurateur Danny Meyer is presented. When asked about the difference between the cable industry's customer service and hospitality, Meyer mentions the influence of Internet on all people which has changed everything along with the shelf life of innovation. He notes its...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics