TITLE

OPS DIVERSIFY TO SERVE MARKETS

AUTHOR(S)
Neel, K. C.
PUB. DATE
December 2007
SOURCE
Multichannel News;12/17/2007, Vol. 28 Issue 50, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at the diversity and multicultural strategies by cable operators in the U.S. in order to connect with communities. Cable's efforts include Cox Communications' service to seniors and community outreach, Comcast's alliances with ethnic organizations such as the U.S. Hispanic Chamber of Commerce and Insight's sports team affiliations.
ACCESSION #
29316296

 

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